And finally: our currently humble content feed and community list. It’s become apparent that the frequency you might be subject to across all social media, the doom scrolling, the hourly hit of news and embattled toxicity, isn’t for Clakka. Clakka is about stopping time. Appreciate what you have, what you love; share when you want to champion or showcase things, and archive privately what may not need an audience.

We’ve seen some users archive something once a day as a meditative moment. We’ve seen some archive in spurts across a week, three at a time. And we’ve seen some do way more in larger swaths, truly using the tool as a documentation workhorse. We have lots in store for all of these naturally human modalities and will be approaching audio, voice memos, video, digital, and more in a uniquely Clakka’ian way.

There’s no wrong way to approach yourself. We have no nags to remind you to archive something. The Beta will be opening up to more users through an invite system in the coming months. But if you want to join and try it all out, hit us up at beta@clakka.com.

"Deion Sanders and Allen Iverson, for me, cracked an egg that never went back in the shell." We caught up with Spencer Wyatt, galactic color maestro, for an upcoming in-depth Vaults session. Full of luscious takes and raw undertones on some of his coveted objects that toe the line between the utility and style of apparel, sport, and culture.

Find the full juicy drop here.

A key difference on Clakka is how items in every collection are classified. Each person, anonymous or not, determines their archive's classifier by choosing two or three letters. A unique number automatically follows this classifier and is consecutive in the case of same letter combinations. This acts both as a profile handle and the leading characters for every item archived.

Following this initial classifier, every item archived receives its own number, followed by the first letter of its medium. So in the example above, the watch: SR-4 is the owner's handle and umbrella classification for their entire archive; 102 is the consecutive item number in the collection (the 102nd thing archived), and W declares that it's a watch. Users can optionally also add their name in any format they want onto their profile.

This archive classifier unlocks many benefits. It can give anonymity to someone if they have a high value collection or just want to remain nameless and faceless. It forefronts and simplifies the individual collection logic, rather than privileging the many random serial numbers from the various objects within it. For example, watch registration numbers or vinyl serial numbers, numbers that are unique to the manufacturer and label that have nearly no consistency across brands and labels, are secondary on Clakka to the owner's overall collection classifier. These individual object serials, determined by their producers, are instead found on detail pages. Clakka classifiers also allow collectors to create equity in their collection and its labelling, and therefore their collection provenance, building archive value.

There is a lot more to come with this methodology and its execution. Alpha and Beta users will be able to create their handles and build their archives, with larger sets and collections within collections coming in iterations.

"That the air in which we exist is now a kind of globalized, corporate concern. That the combination of Google, and other service providers, and phone companies, and Apple, and Facebook, and Instagram, and Twitter ... that the channels of social connection are corporately owned. That's a strange irony. I call it the air. It's like the medium in which we're freely existing, and the medium with which we have this sense of total liberty, isn't free. Not only is it not free, it is owned by others. ...This state of being beholden to the corporate was something that we entirely fought against all the time." From the legendary Peter Saville.

A small but mighty milestone: we're live on TestFlight. I know your 13 year old neighbor can AI their way onto TestFlight in 45 mins and has a tweet about it, but this is different for many reasons. This allows us to build and test iteratively, get Clakka into the hands of early users, and push fully into mobile, strategically. We envision the camera as transformational for adaptive AI to commingle with all the raw and hazy elements of what it means to be human. Not just to give you answers, like a visual chat. So to begin with mobile, syncing up directly into your portable daily lens, is essential.

As AI broadens into wearable glasses and eventually becomes projected around you as you walk and live your life, Clakka wants to become the place for a human take on your collected realities, an organic base fusing the captured and projected inevitability of Artificial Intelligence. And even though AI isn't everything, especially on Clakka, it will be fun to use on Clakka.

And it starts simply with anything you collect or want to remember ... "things" that inescapably contain the wealth of culture. Everyone is a collector, not just self-promoted collectors.

This early process of crafting the product is the most scrappy, most unknown, and most important phase. It will move fast and slow, contain triumphs and doubts. It lives with you, imprints into our life, like a newborn baby at every hour. Get some sleep.

The current Alpha build is closed and private. An invite-only Beta will follow. Reach out for early access if you want to try Clakka. Email beta@clakka.com and tell us a little about yourself and how you might use it.

"There are those moments where you actually find something, and it's like this object of beauty, you understand that in that moment, you may never see it again."

Behind the scenes on Clakka's first Vaults episode with Erik Marinovich. A master of type and storytelling, Erik gave an epic exposé of some of his archive, and we're excited to get it up soon.

Update: Find the interview and full video here.